I feel like everywhere I turn today I am hearing the term “Value Proposition.” For those that are not familiar with the term, it is a promise of value that you will be providing to another party. As a result it is intended to make your company more attractive to your target audience. Your value proposition should set you apart from your competitors.
With over 2 million active real estate licenses here in America, what value are you bringing to your clients to help you stand out? If you are struggling to put into words what your value proposition is here are a few ideas:
What makes you stand out?
Brainstorm ways that make you unique compared to your competitor. Why should a client choose you? The goal is to create a unique brand for your business.
A seller wants to work with someone who is an expert in the field. They are looking for someone who has experience and understands all aspects of the home selling and buying process, not just the step of putting in on the MLS. Establish yourself as the expert in your community and market your experience.
Are You Conveying Your Value?
It is important to communicate the value you bring to potential clients. What does your listing presentation look like? Does it clearly demonstrate all the steps you plan to take to get their home sold? Include everything in your listing presentation that helps you to provide value such as hiring a professional photographer, marketing plan, your admin team if you have one that helps make sure communication is seamless and so on.
Once you can clearly convey what your value proposition is be sure you can deliver it within the first 30 seconds of meeting a potential client. Create your pitch and practice it again and again.
Photo by Clark Tibbs on Unsplash